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Blogging pertinent Content: How to develop an editorial concept

Companies can draw a huge profit from blogging as it does not only deliver added value to customers who visit your website e.g. through Google, but also call attention to oneself. Moreover, publishing blog entries about your field of expertise suggests trust. To cut a long story short, you will be rewarded with traffic and acquiring prospective customers. But how do you start?

How to successfully set up a blog to increase traffic

In the beginning it is important to clarify what topics shall be covered and what target audience the article is adressed to. Secondly, decide about an appropriate content in more detail. In order to get more traffic, continuatiy as well as current and interesting content is required. Providing these, simply follow a few steps on the way to success.

  • analysing the competition
  • collecting relevant content about your sector, company and services
  • developing an editorial concept for six to twelve months

Setup of an editorial plan: How to deliver unique content

An editorial plan consists of the accumulation of all articles and their scheduling. Furthermore, they are divided into different categories to allow users to find the relevant content more easily.

Ideas, topics and examples of editorial plans

Following three examples of three sectors:

  1. Internet Agency specialised in Facebook
  2. Building company
  3. Printers

Editorial plan Internet Agency


  • News about Social Media
  • Innovations and Analysis


  • Documentation of statistic and campaign results
  • How to plan and run campaigns
  • 5 tips to optimise your campaign


  • The best advertising campaigns
  • Conferences and insights


  • How to use Business Manager efficiently
  • Which adverts increase traffic
  • Help with defining marketing aims

Editorial plan building company


  • News about the company, introducing new employees, information about events and fairs
  • Reports about construction schedule, architectural technology and analysis


  • Pictures and documentation about current building projects
  • Pictures and documentation of finished houses
  • How to finance my dreamhouse


  • Tips for healthy living
  • Body´s reaction towards temperature changes

Editorial plan Printers


  • Genious Designs and marketing ideas
  • What effect colours have on us
  • From the idea to the first layout

Here you can find the ultimate list for your content strategy.

Blog regularly. At least four to five articles a month

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