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Blogging pertinent Content: How to develop an editorial concept

Companies can draw a huge profit from blogging as it does not only deliver added value to customers who visit your website e.g. through Google, but also call attention to oneself. Moreover, publishing blog entries about your field of expertise suggests trust. To cut a long story short, you will be rewarded with traffic and acquiring prospective customers. But how do you start?

How to successfully set up a blog to increase traffic

In the beginning it is important to clarify what topics shall be covered and what target audience the article is adressed to. Secondly, decide about an appropriate content in more detail. In order to get more traffic, continuatiy as well as current and interesting content is required. Providing these, simply follow a few steps on the way to success.

  • analysing the competition
  • collecting relevant content about your sector, company and services
  • developing an editorial concept for six to twelve months

Setup of an editorial plan: How to deliver unique content

An editorial plan consists of the accumulation of all articles and their scheduling. Furthermore, they are divided into different categories to allow users to find the relevant content more easily.

Ideas, topics and examples of editorial plans

Following three examples of three sectors:

  1. Internet Agency specialised in Facebook
  2. Building company
  3. Printers

Editorial plan Internet Agency

IN GENERAL

  • News about Social Media
  • Innovations and Analysis

CAMPAIGNS AND STATISTICS

  • Documentation of statistic and campaign results
  • How to plan and run campaigns
  • 5 tips to optimise your campaign

VIDEOS & FUN

  • The best advertising campaigns
  • Conferences and insights

TIPS & TRICKS

  • How to use Business Manager efficiently
  • Which adverts increase traffic
  • Help with defining marketing aims

Editorial plan building company

IN GENERAL

  • News about the company, introducing new employees, information about events and fairs
  • Reports about construction schedule, architectural technology and analysis

HOUSEBUILDING

  • Pictures and documentation about current building projects
  • Pictures and documentation of finished houses
  • How to finance my dreamhouse

LIVING & HEALTH

  • Tips for healthy living
  • Body´s reaction towards temperature changes

Editorial plan Printers

IN GENERAL

  • Genious Designs and marketing ideas
  • What effect colours have on us
  • From the idea to the first layout

Here you can find the ultimate list for your content strategy.

Blog regularly. At least four to five articles a month

Gladly we undertake your blog conception. Contact

Bild: depositphotos.com/Saprykinandrey

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The ultimate ideas for your Contentmarketing. THESE are the true contents

Many companies still struggle to cope with finding the right content for their Social Media presence. One of our previous articles deals with the topic how to Create Social Media content with added value.

The 80-20 rule

The 80-20 rule is a rule of thumb for your content. 80% of your content should be social, that means put your company with ist products in the rear and your audience´s interests in first place. The other 20% can deal with your products.

Examples for appropriate content

  • For gyms-tips tips for muscle building and fat reduction
  • For health insurances-tips how to live a healthy life
  • Banks-tips how to save money
  • Architects-pictures of beautiful houses and rooms
  • Ad agencies-examples of successful advertising
  • Hotels-tourist information, tourist attractions

The ultimate list for your contentstrategy

Save this list and use as a source of inspiration whenever you are stuck with developing content. Possible content for your Social Media prensence could be:

  • Historic facts about your sector
  • Did you know…
  • Pros and cons
  • Product tests
  • Risks
  • Interview with an expert of your company or sector
  • Question & answer
  • Errors
  • Pictures
  • News about your sector
  • Before and after
  • Opinions
  • Recipes
  • Best of
  • Ideas
  • Rankings
  • Statistics
  • Creative tips

Those suggestions allow you to easily create content fort he next couple months if not years. Content marketing with efficiency. We help you draft and create your content and contentstrategy with please. Contact us at 0049 711 / 620 415 11 or at a.buchanan(at)upon-onlinemarketing.de

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