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Increase traffic through Website Card on Twitter

Twitter turns into an effectiv traffic channel. Since lately potential customers can be forwarded to websites much better. The Call To Action highlighting strongly reminds of Facebook´s realisation. Learn more about creating an own websiteclick-campaign with Twitter Ads.

Websiteclick Campaings with Twitter Ads

Campaings that focus on how to make Tweets stand out are a new device to draw people´s attention. Twitter enables users to run Ads with similar structure and setting to Facebook Ads.

Common configurations such as

  • targeting
  • target group defintion and
  • alignment

can be chosen.

Twitter´s latest feature is the Website Card. It allows to make use of Twitter as an effective marketing channel pointedly leading potential customers to the own website. Nevertheless, its setup is simple:

  1. An interesting or appealing picture showing an own product or service is entitled with related content
  2. A Call To Action button encourages people to gather further information

Website cards connect a preview of your website with your Tweet, so it takes only a single click to forward customers to your website.

Statistically Tweets including Website Cards lead to 43% more clicks. (Intern data from Twitter 2014)

Creating an own Websiteclick Campaign

This video explains how to create a Twitter promotional campaign.