• Content Marketing bei der UPON GmbH

Only the right Content brings you measurable results

Good content has many advantages.

Users become attentive, share content and feel personally addressed.

Content remains King!

Why Content Marketing still counts

Proper content brings you measurable results. One of the biggest challenges facing businesses is finding and creating the right content for their social media presences. Good content is the most important part of social media strategy because it brings the target audience to

  • trust you
  • perceive you as a competence in your topic
  • visit your website
  • buy from you

Which Content we produce

Good content also has the advantage of being shared and multiplied by the users. Not for nothing is it called for years „Content is King!“. For years, we have been concerned with what content or content types bring results to companies. Please also read our blog article Contentmarketing – What is really good content?

Here is the well-known AIDA principle important (if you do not know, read here wikipedia.org/AIDA_Model). Anyone who wants to arouse the desire (D = Desire) to buy your product or service, to arouse the customer and to bring it to an action (A), a purchase, requires attention and interest first. For this we have to create good content.

Content can take many forms, such as:

  • Blog articles
  • Checklists
  • Pictures
  • Whitepapers
  • Videos
  • and more

The most important thing is that the content you produce should reach an entrepreneurial goal for you.

How we work

UPON strategically, structurally and purposefully runs through the content production process, which consists of the following steps:

  • Analysis of your topics
  • Research which questions interest your target group in the net. Here we analyze Google search trends, question and answer portals, forums and many other channels that show us without a doubt the most important questions, problems and topics of your target group in your topic. To learn more about our topic research, read our blog article The 3 best ways to find out what content your audience really wants
  • Research of seasonal questions of your target group
  • Creation of an editorial plan based on the research
  • Creation of a content list of requirements to enable them to generate a sale or order request
  • Production of content with own or freelance editors, who are familiar with your topics

In the whole process we coordinate closely with you and let your wishes, suggestions and requirements flow into the content creation process.

You can also book our content marketing services separately. Our editorial network can design and create any content for you at any difficulty level.

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Range of Services.

Blog Articles

Text service for all sorts of industries, products and services

Ad Texts

For Facebook, Google or other forms of advertising

Other Texts

Newsletters, brochures, magazines and more

Online Marketing News.

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