80% Social / 20% advertising, according to this simple formula, we advise companies to design the newsfeed of their Facebook fan page in the form of contributions for existing fans and customers, but also potential new prospects.
Consider this communications channel from a customer perspective and ask yourself how you can add value to your customers.
The chance is to establish yourself as an expert (80% social) through good content and to actively promote the sale of your product or service (20% advertising). With the help of this approach, a meaningful content strategy can be designed for almost any company, no matter which industry, in order to realize individual marketing goals.
Example of a contribution image description
Example of a Facebook post with the goal:
- Through an interesting article to prove know-how and arouse interest in order to receive clicks from interested parties on the blog of their own website.